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On July 8, the 2026 Mid-Year Work Summary and Second-Half Work Planning Conference of Tianchang Bestjoy Craft & Gift Co., Ltd. was successfully held in the factory's multifunctional conference hall. The company's core management team, production workshop leaders, and representatives from the R&D and sales teams gathered together to comprehensively review the business achievements of the first half of the year, define future development directions, and jointly establish key goals for the next stage in the custom plush toy industry.
Review of Core Achievements in the First Half of the Year
At the meeting, department leaders reviewed the implementation of key tasks during the first half of the year. Relying on more than 20 years of experience and industry expertise in plush toy manufacturing, the company achieved better-than-expected growth in overall business performance during the first half of 2026. Total revenue increased by 28% compared with the same period in 2025, while customized plush toy orders accounted for 76% of total revenue. The company also successfully developed two new long-term international retail brand partners, with the overall customer repurchase rate reaching 83%, further strengthening long-term cooperation and trust with multiple leading overseas retail brands.
During the meeting, the production team presented actual operational data from the workshop. All 127 customized projects completed in the first half of the year were successfully delivered. With strong custom development capabilities, the professional R&D and engineering teams shortened the prototype development cycle of 72% of customized projects by 15% compared with the industry average.
All trendy toys, children's toys, and home gift products shipped from the factory achieved a 100% safety and compliance inspection pass rate, while the overall customer complaint rate remained at only 0.3%. The company also shared delivery records of peak-season orders. A total of 42 batches of cross-border orders achieved zero delayed deliveries, with the average delivery cycle for full-container orders controlled within 32 working days. These achievements successfully supported overseas customers' advance stocking needs for summer plush gifts and received official written recognition from many partners.
In terms of green development, the meeting also announced the company's low-carbon achievements in the first half of the year. Bestjoy Craft & Gift has promoted the use of renewable plush materials throughout the supply chain and implemented simplified packaging initiatives to reduce carbon emissions. Environmental protection concepts have been integrated into the entire production process, allowing every plush product delivered from the factory to provide users with a pure and tangible eco-friendly experience.
Setting Future Goals and Key Development Plans for the Second Half of the Year
Based on first-half achievements and market feedback, the meeting unanimously approved the company's core work plan for the second half of 2026.
1. Production Capacity and R&D Upgrade:
In the second half of the year, the company will add one dedicated production line for IP co-branded plush products, increasing the overall monthly production capacity to 160,000 pieces. The R&D design team will also be expanded to complete a product reserve of 15 original plush samples focused on emotional healing and parent-child interaction, further enhancing customized development capabilities and accurately meeting the personalized needs of global customers.
2. Continuous Improvement of Service Efficiency:
The company will shorten the prototype development cycle of standard customized projects to within 7 working days, providing more flexible supporting service solutions for small and medium-volume customization customers and continuing to implement the company's service philosophy of "exceeding expectations with controllable budgets."
3. Implementation of Green Product Portfolio:
Bestjoy Craft & Gift will officially launch a complete zero-carbon eco-friendly plush product line. All products will use recyclable and biodegradable materials from raw materials to packaging, creating a benchmark for green products in the plush toy industry.
4. Further Expansion of Global Markets:
The company will complete preparations for participating in two international industry exhibitions and continue updating plush industry trend insights and successful customization case studies on its official website. By integrating online and offline customer acquisition channels, the company aims to develop five additional high-quality overseas partners in the second half of the year and achieve a 30% year-on-year annual revenue growth target.
At the end of the meeting, General Manager Li delivered a concluding speech. Since its establishment, Bestjoy Craft & Gift has always regarded innovative design, reliable quality, and professional service as its core competitive advantages. This mid-year meeting not only recognized the efforts of all team members in the first half of the year but also provided a clear direction for future development.
In the future, the entire Bestjoy team will continue working together with global partners to explore new possibilities in plush product value and create a better future of win-win cooperation with customers in the plush toy industry.
